What You Should Do to Find Out About 20 Essay Topics Before Youre Left Behind

What You Should Do to Find Out About 20 Essay Topics Before You're Left Behind As an example, in college, you might be requested to compose a paper from the opposing viewpoint. When it has to do with writing an argumentative essay, the most essential point to do is to select a topic and an argument you can really get behind. A superb topic will ensure it is simpler to pursue the purpose of an argumentative essay, which is, clearly, the whole investigation of the problem you speak about. To write this kind of assignment, you do not just have to have knowledge in a specific area but also be in a position to show that your point of view is accurate. The aim of such essays isn't to demonstrate your knowledge, yet to exhibit the crucial thinking and analytical skills. In this kind of situation, it's more convenient to discover ready-made essays and use them as an example. Argumentative essay is about arguing and debating on a subject, which is debatable. An argumentative essay requires you to choose a topic and have a position on it. You are able to restate your argument, which is quite a common practice amongst essayists. You don't need to acquire super technical with legal argumentative essays, but make certain to do your homework on what the present laws about your favorite topic actually say. Moreover, you are able to also discuss positive or negative advantages of some particular law. Besides general knowledge you have concerning the subject, you won't mind dedicating some opportunity to research, writing procedure, and other facets essential for the high-quality essay. The 5-Minute Rule for 20 Essay Topics Look at the world today, search on the internet and appear at news articles too there's inspiration everywhere. Preferably, it needs to be something which you're an expert in. One of the greatest methods to change anybody's mind is with an emotional investment. When you're picking your topic, bear in mind that it's much simpler to write about something which you currently have interest ineven in c ase you don't know a great deal about it. Understanding how to compose a strong argumentative paper can help you advance your very own argumentative thinking. It is essential to choose a great topic as a way to compose a fantastic paper. If you believe you need assistance with your written assignments it is preferable to request skilled help from online writing service. If you're struggling, you always have the option to acquire help by employing an essay writing service such as ours. If you're authentic, nobody can write the exact same essay as you! Creating a topic by yourself is quite mind-torturing. It's not sufficient to select a topic which everybody agrees on. Therefore, the topic needs to be debatable! Deciding on an emotional topic is also a great idea. It's possible to opt for an intriguing topic from any area of science. Thus, for your coursework, you are going to want to have the very best ideas. To compose a strong argumentative essay, students should start by familiarizing themselves with a number of the common, and frequently conflicting, positions on the research topic so they can write an educated paper. Typically, the teachers or professors assign the topics by themselves. You will be assigned a topic, or your professor will enable you to select your own. Your professor or client reads lots of essays and a great majority are written by men and women who like to play it safe. The role of assigning an essay to middle school students is to make awareness and permit them to develop writing skills. If so, Harvard format is the thing to do. You don't wish to lose grades as a result of incorrect essay format. Well, grading papers can be rather dull. When students are writing their argumentative essays that need to find, read and analyze tons of material to do good. An argumentative essay is a certain sort of academic writing. Since you may see, there's a plethora of different argumentative paper titles it is possible to utilize. Argumentative writings is a particular kind of a paper. Although you may know what format, style guide, and whether the essay ought to be double spaced, you might be confused on what actually produces a fantastic essay topic.

My Experience As An Outsider - 1488 Words

When people are growing up, being normal is the cool thing to do. Everyone wants to be like everybody else and that’s the way it goes. What children and many adults still don’t understand that being different and having diversity is a good thing. For my next three paragraphs i m going to discuss what it was like to be an outsider, when I experienced diversity and an experience I have had with disability When I was thinking about what I wanted to write about my experience as an outsider, all that came to my head is my experience so far in college. Every adult in my life told me before I came to Fitchburg that â€Å"oh everyone will like you† or â€Å"these are the friends you have for the rest of your life†. I came into college with high hopes and†¦show more content†¦I chose to talk about this experience because I knew I had to talk about my feelings and i knew writing it would be a lot easier than actually speaking about it. Ive realized that friends aren t just going to fall into my lap and i ve already started to sign up for a few clubs so hopefully some good will come from it. I m from cape cod and were definitely not know for our diversity so whenever I go into an environment with lots of diversity I instantly notice it. For my graduation present my mom surprised me with a mother-daughter trip to california for a week. It was my first time going and It wa s more amazing than I could ever imagine. My favorite place we visited was venice beach. We would go everyday and I could never get sick of it. I loved walking up and down the boardwalk and look at all the different people from all around the world just enjoying the simple beauty of the beach and all it has to offer. Every shop had its own personality and the stories behind the life of each owner made it even more interesting. My favorite shop was egyptian themed and sold beautiful novelties. It was run by the sweetest people i have ever met and we ended up visiting them everyday before we flew back home. The moment i was most aware of the diversity venice beach had to offer was when we stumbled upon a giant drumming and dance circle in the middle of the beach. No one knew each other and we all came from different walks ofShow MoreRelatedMy Experience As An Outsider1789 Words   |  8 Pagesdisability in everyday life and seeing the good in it will help bring together our society. For my next three paragraphs i m going to discuss what it was like to be an outsider, when I experienced diversity and an experience I have had with disability When I was thinking about what I wanted to write about my experience as an outsider, all that came to my head is my experience so far in college. Every adult in my life told me before I came to Fitchburg that â€Å"oh everyone will like you† or â€Å"these are theRead MoreGender, Religion, Race, Ethnicity And Nationality People s Self Concept850 Words   |  4 Pagespersonal experience, my national identity had never been as dominant than my time spent studying abroad in the London. While I identified as an American, I never felt American until I came overseas. Customs, language, and practices were foreign to me and fitting into the culture was a learning process. In order to feel as though I belong somewhere in this new community, I found security in identifying with and as an American. Simply, I developed an imagined community to reconnect with my home countryRead MoreOthello as an outsider Essay768 Words   |  4 PagesOthello, by William Shakespeare, explores the idea of an outsider from the very beginning of the play. Shakespeare uses Othello, a black army general, to explore the relationship of an outsider in high Venetian society using a variety of approaches. The reader sees characters consistently referring to Othello in derogatory and demeaning terms, as well as frequent implications that Othello is scarcely human. Further exploration of an outsider in society comes from Othello himself, as he outlines aRead MorePostmodernism And Adolescence : The Outsiders1196 Words   |  5 Pagessubstantive genre worthy of critical study mirrors the cultural disregard for adolescence as a valid human experience, a tension that can be alleviated by a Postmodern reading of YA texts. Postmodern themes have been creeping into Young Adult Literature for decades, testing the water to see if this genre could host its disruptive behaviors and outlandish ideas. S.E. Hinton’s 1967 novel, The Outsiders, plays with tenets of Postmodern fiction but does not fully submerse itself in the chaos of the theoryRead MoreDiane Abbott, A British Party Politician, Once Said â€Å"Outsiders916 Words   |  4 PagesDiane Abbott, A British party politician, once said â€Å"Outsiders often have an insight that an insider doesn’t quite have† In Firoozeh Dumas’s â€Å"The ‘F Word† and Amy Tan’s â€Å"Fish Cheeks†, both authors take a different approach to adapting to an American life style. Firoozeh Dumas, an Iranian-American author, and Amy Tan, from Chinese origins author, give a description of how they try to sway away from their cultures to become more Americanized. From an outside few many people would see large differencesRead MoreTo Kill a Mocking Bird- Thematic Approach (Outsiders)1695 Words   |  7 Pagescharacter in this text an outsider? The character that’s made an outsider is Tom Robinson. Tom Robinson is an outsider because of his skin colour, and was accused of raping Mayella Ewell. But him being black was the main reason as to why he was the outsider. Scout and her family were also outsiders. They were made outsiders by the neighbourhood because her father Atticus was Tom Robinson’s Lawyer. What prior experiences have helped to make this person an outsider? His skin colour for oneRead MoreAdult Literacy and Community Development Essay1724 Words   |  7 PagesMy vision in my work with VOC this year is to explore the intersection of adult literacy and community development. Through research, I hope to learn more about the connection between research and practice in writing for adult learners; through working with a community based organization I hope to deepen my knowledge and understanding of the impact and challenges of working in a literacy program and how this translates into overall goals of improving livelihoods and building a stronger communityRead MoreInfluence Of The Lolita Subculture1360 Words   |  6 PagesMy passion for Japanese culture is what sparked my interest in the Lolita subculture. Despite how cute, fun, an accepting popular Japanese culture appeared, I have always viewed Lolitas as uptight, and rude. Lolitas always appeared to me to be people who saw the world through a Victorian perspective. It was not until I c onsidered researching the subculture that I found out that Lolita fashion had nothing to do with looking and or acting Victorian, but instead expressed an individual purpose in theRead MoreAnalysis Of The Film, Edward Scissorhands, Directed By Tim Burton1642 Words   |  7 PagesMy theme â€Å"Outsiders in society - how appearances can be deceiving† I think is very important to the film Edward Scissorhands; directed by Tim Burton, as the theme is repeated throughout the film. My theme has a general importance because its shows the other side of society that we don’t get to see or notice too often. The group of individuals on the other side constantly shows the challenges they face, and the different ways of living are often ignored because they don’t fit into the current societyRead MoreThere Are Plenty Of Perks That Come With Being A Child1560 Words   |  7 Pageshas been a great experience for me as well as my family because we learn about a lot of new cult ures and places and we get to experience more than other families. Moving is like a mini vacation because you have to learn about the place you’re living in and you get to experience the differences from that place. However, the downfall to always moving is people can always tell you are not like them. Each state has a different way of speaking, using grammar, and word choice. Once my family becomes accustom

Adolescent Brain Development Age Of Opportunity And...

Outline ― Adolescent Brain Development: Age of Opportunity and Connections Age of Super Opportunity (Working Title) Estimated length: Up to 12 pages (not including bibliography and glossary) Paper goal: Making brain research literature more actionable for frontline child welfare staff, adults and caregivers who work with older youth and young people themselves. Introduction Recent studies have demonstrated that the brain goes through a tremendous developmental explosion between the ages of 9 and 25, comparable to the growth that infants and young children experience during early childhood. Indeed, adolescents must take on distinct developmental tasks as the brain grows in order to become healthy, connected and productive adults. Unfortunately, young people in foster care often lack the supports needed to complete these tasks. EXAMPLE HERE The good news, however, is that as our understanding of adolescent brain development deepens, it is increasingly apparent to professionals and caregivers involved in child welfare that this period offers unique opportunities to support the development of youth in foster care. By providing youth the opportunity to take risks appropriately, providing an environment where mistakes can be made and learned from, and facilitating the building of connections with adults and peers that encourage positive development, we can give youth in and emerging from foster care the foundation they need to spring from as they grow into adults. ThisShow MoreRelatedAdolescent Physical Growth And Development1055 Words   |  5 PagesIntroduction The focus of this essay is on adolescent physical growth and development. The aim is to give a brief, coherent overview of the expected areas of of growth and development during adolescence, the factors that can interfere that growth and the ways in which physical growth can be promoted. Physical Development Many physical developments during adolescence are initiated by hormone signals from the brain during the onset of puberty. In males, hormone signals tell the testes to beginRead MoreLegal Age to Drive Should Be Raised to 211443 Words   |  6 PagesTeen drivers are every adult’s nightmare. With the lack of experience and maturity, both parents and fellow drivers are frightened to share the road with adolescents. Through much research, juveniles as a whole have proven to be incapable of obtaining respectable driving skills. According to â€Å"Rocky Mountain Insurance Information Association,† motor vehicle crashes were the leading cause of death among 13-19 year old males and females in the United States. Culpable for this statistic is the threeRead MoreThe Effects Of Drug Abuse On Adolescents957 Words   |  4 Pagesgenetic composition, brain development, environment, cultural background and the community influences around them. During brain development teenagers are likely to seek out new experiences that can lead to risky behavior. Nevertheless, that is not the only factor that can influence risk behaviors in adolescents. Poor parental guidance and absentee of a parent (s), peer influences, low self-esteem, mental health predisposition are a few of the factors that can lead adolescents into addiction or drugRead MoreThe Challenges Faced By Adolescents993 Words   |  4 PagesChild and Adolescent Development The four challenges faced by adolescents affect their sexual behavior by the lack of development of their brain. The first challenge is impulse control, which is the failure to resist an impulsive act or behavior that may be harmful to oneself. For example, the lack of impulse control allows teenagers to have the tendency to get themselves wrapped up in the wrong situation because they acted impulsively rather than making a rational decision. The second challengeRead MoreValue Driven Attentional Capture Of Adolescence978 Words   |  4 PagesThe journal article â€Å"Value-Driven Attentional Capture in Adolescence† determines the connection between value-driven attentional capture and rewards between adolescents and adults. The longevity of this effect between adolescents and adults is displayed by a series of experiments, which conclude that the attentional capture effect lasted longer in adolescents compared to adults. This essay identifies the applications and relevance o f the research article, their decision-making skills and how thisRead MoreAdolescence And Addictions : Addiction And Addiction894 Words   |  4 Pagesaddicts with undeniable habits of drug use and little to no concerns of long term effects on the brain. Most drug additions whether prescription, narcotic, or alcohol, causes detrimental effect on the brain that impacts ones behaviors and thought process in making precise decisions in daily activities. Brain diseases are rapid among drug users for long periods of time that in turn can destroy the ones opportunity of normalcy of life (Kakkad, Trivedi, Raichandani, 2014). Addictions have physical and psychologicalRead MoreThe Process of Adolescent Development Essay1566 Words   |  7 PagesThis period ranges from biological changes to changes in behavior and social status, thus making it difficult to specify its limits exactly (Damon, 2008). Adolescence begins with puberty, i.e. a series of physiological changes that lead to full development of the sexual organs and the ability to breed and sex. The time interval that elapses begins at 11 to 12 years and extends to 18 to 20. However we cannot associate to a 13 with one 18 years. Let us talk about early adolescence between 11 to 14 yearsRead MoreAdolescence : A Transition Between Childhood And Adulthood1703 Words   |  7 Pagesemotionally. Laurence Steinberg, leading researcher on adolescent development, cites many of the changes that take place during adolescence and the reasons this developmental period is so critical for healthy growth. Adolescence is a period of brain plasticity, the creation, pruning and fine-tuning of brain cells (neurons) and the connections between neurons (synapses). This plasticity and the neurological changes taking place make adolescent brains more sensitive to circumstances and to stress and makeRead MoreSocial Media And Its Impact On The Current Population1019 Words   |  5 Pagesno longer shocking but simply expected. Today’s society has different expectations for all types of relationships. Relationships are now different because the tools used to maintain peer-to-peer connections have undergone a vast alteration. The primary focus is on the Internet and, with that, the development of social media. Social media is a web-based technology that transforms how people communicate by enhancing interactive conversations. Andreas Kaplan and Michael Haenlein define social media asRead MoreErik Erikson s Explanation Of Psychosocial Development1504 Words   |  7 PagesErik Erikson s explanation of psychosocial development is one of the best-kn own theories of personality in psychology. The term psychosocial development is the pattern of change in emotions, personality and social relationship (â€Å"A Child’s World† 10). Erikson believed that the achievements and failures of earlier stages influence later stages, whereas later stages change and transform earlier ones. His theory shows the impact on social relationships throughout one’s entire life. Each individual

A History of Tobacco and Smoking in America - 1174 Words

Every year cigarette smoking is responsible for 500,000 premature deaths (Nugel), you do not want to be just another statistic, do you? America’s first cash crop was tobacco. That means that tobacco has been around for a really long time. It was not until 1865, though, that cigarettes were sold commercially. They were sold to soldiers at the end of the Civil War (Dowshen). From then, cigarettes spread like wildfire, and it was not until 1964 that anyone made a stand about the negative effects of tobacco and cigarettes. People start smoking for all different reasons, some to fit in and some to â€Å"escape†. Regardless, it is a horrible habit. 3900 children will try their first cigarette today. Amongst adults who currently smoke, 68% of them†¦show more content†¦With all the serious health effects, many minor effects come along with it as well. Though many cancers can be obtained from the usage of cigarettes, lung cancer is definitely the most prominent. Along w ith that, smoking daily reduces lung function and can slow or stop lung function all together (HET). Cancer though, is usually a long term effect of smoking cigarettes. There are many short term effects to go with it, though. Smoking not only destroys the interior of the body, but also has external effects. When a person smoke cigarettes, they gain wrinkles easier, their teeth become alarmingly yellow, their skin becomes unhealthy and their breath becomes unbearable (Smoking). Also, one is subject to reduced athletic performance. A smoker will notice healing takes longer than it should, their blood pressure will steadily raise and their stamina will go down. Smoking cigarettes dulls the sense of smell and destroys cell walls. Hopefully now, one may consider never touching that first cigarette, but if not, that is not all. There are many long term effects of using tobacco and cigarettes as well. Smoking cigarettes regularly can lead to problems like heart disease, stroke and emphysema. Cigarette smoking harms almost every organ in the body including the heart (NLH). The chemicals in the smoke damage the function of the heart and negatively impact blood vessels. Which, in turn, can lead to atherosclerosis. Atherosclerosis happens when a plaque buildsShow MoreRelatedThe Dangers Of Tobacco And Tobacco1084 Words   |  5 Pages With more people dying from tobacco related illnesses than any other source, smoking and tobacco use is the single largest source of preventable deaths in the world. There have been many attempts at controlling smoking in America which not only harms the user but also the people around them. None of the attempts have succeeded fully so far. This essay will show why by providing evidence and history about smoking and tobacco use and analyzing current actions or rather inactions addressing this problem;Read MoreTobacco: The History and Why We Should Give It Up1049 Words   |  5 Pages â€Å"Giving up smoking is the easiest thing in the world. I know because Ive done it thousands of times†-Mark Twain. Have you ever smoked or used any tobacco products? It is well known that tobacco has become a big issue in the 21st century, these issues include underage smoking and harmful effects to the body. Tobacco is been identified under the category of peppers, potatoes and the poison ous nightshade. Tobacco is a harmful leaf from an American plant that has been linked to deadly diseasesRead MoreThe Harmful Effects Of Smoking Tobacco1547 Words   |  7 PagesHarmful Effects of Smoking Tobacco My purpose for writing this paper is to educate the reader of the harms and effects done onto a person from smoking Tobacco and persuade anyone thinking about or attempting to smoke Tobacco to consider the following for your own benefit. I will cover most harmful effects Tobacco has on not only the person using it but also the people around them. I will also show both sides of the argument with both the pros and the cons of smoking Tobacco as well as provide anRead MoreThe History of Tobacco and How It Effects Our Lives Essay1072 Words   |  5 Pages Tobacco The word tobacco was originally derived from Tabaco, the Spanish word for taino (Carson 1). In the first century, American Indians began using tobacco in many ways, including religion and medicine (â€Å"History of Tobacco† 1). Taino was what the Natives in America called tobacco rolls. When Columbus arrived in the West Indies, he found inhabitants smoking rolls of tobacco, called taino (Carson 1). He was offered dried tobacco leaves as a gift from the natives (â€Å"History of Tobacco† 1). TheRead MoreThe Cipollone Vs. Liggett Group, Inc. Case Against Three Tobacco Companies749 Words   |  3 Pagescase against three tobacco companies, Antonio Cipollone, a husband sued three tobacco companies for the death of his wife, Rose Cipollone, due to lung cancer. Mr. Cipollone claims that the tobacco companies had failed to inform his wife of the risks that came with smoking. The jury agreed that the tobacco companies had failed to warn smokers of the dangers prior to 1966. â€Å"The jury also found that Mrs. Cipollone had voluntarily and unreasonably encountered a known danger by smoking cigarettes and thatRead MoreAmericas Smoke Screen-Portion Essays1168 Words   |  5 PagesMcDowell-Bryant) This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. OtherRead MoreIntervention Strategy : Educating People On Sacred Tobacco And Its History1532 Words   |  7 PagesIntervention Strategy 1: Educating People on Sacred Tobacco and its History Just like any culture, depicting what is sacred and what is not is always a constant battle. To be exactly sure where and when it started is very broad, due to the fact that Native American people revolve around an oral history, but is present is all history that is known today. There is not any solid evidence on traditions or cultures that Native American people practiced before European settlers moved in. More or so, whatRead MoreDrugs and Alcohol in the Criminal Justice System1396 Words   |  6 Pagesdefending tobacco companies really had their work cut out for them because around this time smoking tobacco was beginning to be linked to lung cancer and other diseases. The Tobacco Institute reassured people for decades that there was no link between smoking cigarettes and any diseases, however the Industry knew there was a chance for disease and chose to deny the risks and misrepresent tobacco. Research and studies were conducted, however they could not get proof that cigarette s moking was a causeRead MoreSmokers in Great Britain and the United States1533 Words   |  7 PagesIntroduction Referring to smoking, different countries have different attitudes towards the habit. Some countries have strong negative altitude against smoking while others do not. In both America and United Kingdom, smokers are seen as social pariahs while in Hong Kong, the altitude towards smokers is not strict (Diagnostic and statistical manual of mental disorders, 2013). However, the only one similar attitude between all the three countries is that they all disapprove smoking. This paper will exploreRead MoreEssay about Effects of Smoking Cigarettes1616 Words   |  7 PagesThe History of Tobacco In 3000 B.C the Ancient Egyptians burnt sweet herbs and frankincense when sacrificing to their gods. This was the beginning of smoking. Then in the beginning of the Christian era smoke was inhaled through the burning fur of a hare, the diagnoses for epilepsy was the inhalation of smoke from a goats horn and for consumption, smoke inhaled through a reed of dried dung of an ox. Somewhere in the United States was believed to be the birthplace of tobacco, a

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America the Cure of Terrorism - 1049 Words

Terrorism Terrorism is like a plague, killing and destroying innocent people. For every plague theret is a cure. That cure is America. Let’s face it, humans are insane. That’s why we’ve come as far as we have. But there’s a line to that insanity. The border line is terrorism. The definition of terrorism is the use of violence and intimidation in the pursuit of political aims. Some major terrorist leaders are Osama Bin Laden, Ali Atwa, and Hazzin-Izz-Aldin. Taking care of these terrorists is just part of America’s responsibility to combat terrorism while protecting its citizens against it. People terrorize for many different reasons. Whether it’s just because they hate that country, doing it for a religious figure, or trying to please a leader of a terrorist cult, the killing of innocent people is still terrorism. But no matter how hard we try, there is always going to be a terrorist attack that we couldn’t get to in time. The most infamous, and deadly, terrorist attack on American soil was the attacks of September 11, 2001. The terrorists in this attack hijacked United Airlines 175 and 93, along with American Airlines 77 and 11. These planes were then flown into World Trade Center towers 1 and 2, the Pentagon, and 93 was heading for the capitol building, but was taken down by brave passengers. The United States upped security in airports by a lot, with solid metal cockpits, and scanners in airports. Another terrorist attack on U.S. soil that wasn’t foiled was theShow MoreRelatedEssay on History of Terrorism1536 Words   |  7 PagesWe define ter rorism as using force to influence or change a political decision. Given that there may be an array of situations the U.S. government and the American people are faced with on a daily basis, most would probably agree in saying that terrorism is the most imperative issue we are not only becoming victims to, but are interminably asked to deal with as well as finding a solution for. The history of terrorism can be traced back as far as the French revolution. Some of these acts of terrorismRead More The Media’s Support of International Terrorism Essay1742 Words   |  7 Pages   The word of the attack spreads and soon it is the talk of the town. Many more attacks on Romans are made by the Sicarii and the Zealots.   Sympathizers of the Romans slowly disappear and their voices vanish from Jerusalem.   The fear of terrorism grows and Roman repression grows along with it, this in turn leads to the people of Jerusalem to revolt in 70 AD (Miller V).   If this attack had been made in some dark alley with no spectators would the people react the way they did? Read MorePresident Obama s Final State Of The Union Speech1013 Words   |  5 Pagesgiven his final State of the Union Speech. In his speech, Mr. Obama addressed one of the major concerns that is happening in America today. One of the key terms that he addressed is the Changing Economy and how it is growing and he talks about the concerning terrorist threats from the Islamic States by mentioning about the United States effort to prevent global terrorism with this powerful speech: â€Å"When you come after Americans, we go after you, It may take time, but we have long memories, and ourRead MoreDescribe The Tenets Of The Us Terrorism Strategy ( Eight Overarching Counterterrorism Goals995 Words   |  4 PagesDescribe the tenets of the United States’ Terrorism Strategy (eight overarching counterterrorism goals). In 2011, then President Obama laid out eight overarching counterterrorism goals to create a framework for the U.S. global counterterrorism mission. First and foremost is to protect American people the homeland and American interests. This goal includes protecting and promoting American interests both at home and abroad. Second it to disrupt, dismantle and defeat Al Qaeda and its affiliates. ThisRead MoreMulticulturalism Is Becoming A Prevalent Issue Within Our Community855 Words   |  4 Pagesenhance awareness of lack of multiculturalism on our campuses is not going cure the problem. It begins with efforts from community leaders to enrich and educate families in poor neighborhoods to provide them with equal opportunities. Many also believe there is already an inundation of diversity among minorities in our schools. Our generation has seen the greatest increase of immigrants from various countries coming to America seeking a better life. Many have come to this country not only. Now educatorsRead MoreEssay about The CIA ´s Torture Methods after 9/11714 Words   |  3 Pagessituations. The CIA, commonly thought of as the United States international secret police, has many notorious people in doubt of whether they are doing good or simply abusing their power by violating basic human rights. After the horrific events of 9/11 America stepped up to the plate to do whatever was necessary to ensure the safety of this country and the citizens that preside within it. Many things changed after one of the most remembered days in America’s history, 9/11. Airports came through with incredibleRead MoreU.s. Should Adopt An Open Borders Policy1309 Words   |  6 Pages it is important to look back on how it has helped shape our past. The U.S. was essentially built by immigrants. The general increase in innovation since the beginning of the U.S. was greatly due to the millions of immigrants that were coming to America in search for a better life. Almost every city that’s seen here in the U.S. today was built by immigrants and their descendants. Every new mind entering our country, brought with it hundreds of new ideas. Innovation is an important thing for our globalRead MoreThe Legacy Of Veteran Suicide1189 Words   |  5 Pagesheroes. Veteran suicide seems to have raised to an all-time high since the War on Terrorism (â€Å"Operation Never Forgotten†). Then again, veteran suicide seems to rise in numbers during any time of war. Lo oking back at the Vietnam Era, the veterans that had been to war and made it home to their families seemed to have had many mental instabilities (â€Å"Soldiers Mental Health†). As well as the veterans in today’s War on Terrorism seem to have had the same results, post-traumatic stress disorder (PTSD). ThereforeRead MoreIllegal Immigration 1280 Words   |  6 Pagesincreased competition in the job market but also created low paying jobs. Furthermore, the jobs would pay more and in return become more attractive if illegal immigrants would decline low wages. Many of the illegal immigrants have a criminal history in America. They have no documents to show their background since they enter illegally. â€Å"In our study of 55322 illegal aliens, we found that they were arrested at least a total of 459614 times, averaging about 8 arrest per illegal alien. All had more than oneRead MoreSyrian And The Syrian Civil War1191 Words   |  5 Pages2015). The fighting has caused millions to flee from Syria to nearby nations, as well as, countries far across the globe such as the U.S. Like many other countries, America is clueless on how to handle the waves of refugees seeking entrance to the country. In a time that our nation s efficiency in regards to defending against terrorism is questioned so greatly, many debates have risen on whether or not Syrian refugees should be allowed entry to the U.S. Fixing Other Immigration Problems at Home First

Masculinity in the Media - 3136 Words

Masculinity in Media This research looks at the association of masculinity with violence, racism, power and the objectification of women, which has been around since early civilization. This study also shows how these concepts are still evident today in the media. Masculinity in the media is portrayed as muscular, violent, angry, aggressive, dominant, and warrior like. The rhetoric in media, as it relates to masculinity, has influenced the amount of violence in the world. The association between violence and masculinity is relevant to communications because the portrayals of masculinity in the media led me to become a violent, and angry teenager. I grew up in a military family. For me it seemed like the military was cool, and I looked up to the people in my family who served. I played with G.I. Joes, Star Wars toys, watched war movies, watched and played sports, wore sports apparel and played Halo and Call of duty. I was subconsciously filling my gender role by making â€Å"masculine† consu mer choices that would affect choices I would make in the future. The violent toys and games that I grew up with became a part of me. I got into many fights in high school because I thought it was fun, I thought I was cool, and I thought the toughest football player at the school. I started to become more and more interested in the military and rap music in high school and I read many military books and listened to a lot of rap music. I read a biography about Pat Tillman. He wasShow MoreRelatedHegemonic Masculinity in the Media1080 Words   |  5 PagesHegemonic masculinity can be defined as â€Å"the cultural idealized form of masculine character, which emphasizes the connecting of masculinity to toughness and competitiveness as well as the subordination of women and the marginalization of gay men† (Trujillo, 1991, p. 290). We live society were male dominance is the order of the day, from the family arena to the workplace, and in sports in which individuals with certain characteristics and attributes as seen as normal and the rest are termed as theRead MoreEssay about Masculinity in the Media1647 Words   |  7 Pages Masculinity in the Media Masculinity has changed and evolved since the beginning of human creation. Males have had to adhere to the social norms of their time to survive without undue persecution. In the beginning of the 19th century, there was a shift in the way men could attain manhood. It was no longer easy for a man to enter into manhood with straightforward expectations and rituals. The state of manhood became difficult to obtain because of its precarious nature. During the sameRead MoreBlack Masculinity Through The Media923 Words   |  4 PagesThis research will investigate black masculinity through the mass media in the United States of America. 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Discuss psychological insights into understudied relationships Free Essays

Until recently relationships between gays and lesbian, and also Internet relationships had had little attention from researchers, hence the term ‘understudied relationships’. Gay and Lesbian relationships – no one really knows what makes a person homosexual, though Garnets and Kimmel (1991) say there are likely to be multiple components. Unlike ethnic minorities, homosexuals are often surrounded by negative stereotypes from friends and family whilst they are growing up. We will write a custom essay sample on Discuss psychological insights into understudied relationships or any similar topic only for you Order Now As well as being asked, when they ‘come out’, what makes them that way inclined, which is something that isn’t typically asked of a heterosexual person. In 1973 homosexuality was removed from the Diagnostic and Statistical Manual or DSM (which cited homosexuality as a mental disease), though it is still illegal in many countries in the world at present and is still part of the International Classification of Diseases. Although often only in certain, prescribed situation, there are some cultures where homosexuality is encouraged and in Greco-Roman society it was quite normal practice to have a homosexual relationship. However, even in the 21st century and the ‘progressive’ West things are not easy for gay men and lesbians. Many people in the public eye (such as entertainers and politicians) have had their careers pretty much ruined after being ‘outed’. Gay people experience pressures that can affect their relationships, which include such things as the psychological effects of growing up in a (heterosexual) society that characterises homosexuality and lesbianism as unacceptable. Also the unequal age of consent for gay men and the way few happy and successful gay relationships are presented by the media. Gay characters tend to be secondary to the plot (unless it is a ‘gay drama’) and gay relationships are often presented as superficial, unstable or problematic can cause relationship problems. To establish a reliable figure of the number of gay or lesbian people is almost impossible (estimates from North America range from 4%-17%).Evidence suggests that for many people sexuality classification is not permanent and is always shifting, where one orientation may be embraced after a lengthy adult experience of another (Sequential bisexuality – Money, 1988). There is often an assumption that homosexual culture is unitary. This, however, is incorrect, as homosexuals can be any class, culture, race, etc. For obvious reasons many homosexuals prefer to spend social time in the company of other gay people, but this isn’t such an easy option for those who have children. The world of schools and child-orientated situations needs to be arranged. As well as this they must protect their principles and living arrangements, protecting privacy, but also being sensitive to the children’s needs. Electronic friendships and computer-mediated communication (CMC) – CMC can be email, chat rooms, notice boards etc as well as more sophisticated computer programs (MUD’s, MOO’s and MUSHs) where they can assign themselves a character where they can join in or listen to discussions. They can contrast to face-to-face relationships (corporeal, meaning bodily, physical or material), obviously there is nothing corporeal about a CMC relationship. Though they may have the opportunity for a corporeal relationship, many people prefer CMC, perhaps feeling that they can say what they want without having to worry about embarrassment. CMC can offer support, as well as friendship, and simply because people have not met face-to-face does not mean their relationship is not real. In a 1994 survey out of the top ten AOL chat rooms 3 were gay, 1 lesbian and 1 ‘swingers and groups’ with the other 5 being heterosexual. Though it has only really developed over the last 10-15 years, it seems that it is here to stay. How to cite Discuss psychological insights into understudied relationships, Papers

Southwest Airlines Eassy free essay sample

Airline sector has to compete for low prices and product differentiation to attract customers and gain a sustainable profitability. The Airline Industry was analyzed through the Porter’s Five Forces to identify grade or rivalry, barriers to entry and exit, possible substitutes, supplier and buyer power. The purpose of this paper is to analyze how Southwest Airlines (Southwest) developed a sustainable profitability based on its different strategies. It also shows how it succeeds in the US Airline Industry and how it ifferentiates its service from its competitors. The analysis includes the Strengths, Weakness, Opportunities and Treats (SOWT) for Southwest and other competitors, reflecting how difficult it is to imitate Southwest’s product and how difficult it is for Southwest to imitate the product of other players. Analysis of Southwest Airline and the Airline Industry in the US Introduccion A Foundation of â€Å"Love Options† Founded in 1967 by Rolling King and H erb Kelleher, Southwest started its operation in 1971 covering Dallas, Houston and San Antonio. We will write a custom essay sample on Southwest Airlines Eassy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lamar Muse, its president adopted the â€Å"love† theme for attracting customers: â€Å"love options† was referred to the drinks served on board, the â€Å"love machines† were the ticket machines, and cabin hostesses had seductive voices and used sexy outfits (Muduli Kaura, 2011). Herb Kelleher, CEO of Southwest (1981-2001), received credit for Southwest’s success for its personality and management style. He conducted Southwest with fun, fresh and unique perceptions of loyalty; its legendary humor enabled his employees to enjoy their work. He led the company new standards for himself and the Industry (Peter Donnelly, 2013). Kelleher created a culture at Southwest by making employees feel like part of a big family, achieving team spirit and providing information to enable them to better understand the company. By sticking to a formula of excellent customer service and a positive work environment, Southwest gained an extensive period of profits (Desai et al, 2012). Southwest culture is inherent in its mission statement â€Å"†¦ dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. † (Jackson, W; Jackson, M. , 2009, p. 64). Continuity of Kelleher’s leadership and culture may result in sustain profitability. The present paper is an analysis of Southwest’s strategies, operation, performance and competitors to visualize if the company is successful, imitative and sustainable. For a deeper understanding, an analysis of the US airline industry using Porter’s five forces model, and SWOT analysis for Southwest and its principal competitors is necessary. The analysis of the airline industry reflects that this industry is not very profitable; airlines are not able to capture much of the potential earnings due to intense price competition, high fixed osts, excess capacity and other factors. It also reveals how the company has gained sustainable product differentiation and identifies the key of its success. The SWOT analysis reflects the strengths, weakness, opportunities and threat of Southwest compared with other airline’s competitors showing how its simple operation, culture, strateg ies and performance cannot be copy without incurring in high costs, as how Southwest cannot copy other player’s operation without losing its simple strategies. Southwest Airline’s Strategies Southwest’s first strategy is ‘keep it cheap, and keep it simple’. It is focused on point-to point system with direct routes reducing connections, delays, and trip time. With the acquisition of Morris Air in 1993, Southwest improved on high frequency departures daily, retaining tardy passengers or missed flights (Muduli Kaura, 2011). Its second strategy is to offer low fares to its customers by eliminating frills which reduce cost and time of airplanes turnaround, by using the Boeing 737s which reduce fuel, reduce training costs and inventory levels of spare parts, and by using its own reservation system thus eliminating agents’ commissions. Southwest was scored with the highest online sales performance by the Jupiter Airline Core (Desai, Patel Quach, 2012). Southwest’s third strategy is the devotion to their employees and customers. Respect to people and process, and emphasis on fun for employees and travelers helped Southwest to achieve success. Its major tactics were flexibility at work place, performance and length of service recognition, group decision making, training, profit sharing, positive attitude as well as creative announcements to passengers such as the singing of the messages by employees, the use of catch phrases such as one by Arnold Schwarzenegger â€Å"hasta la vista, baby† or speaking like Donald Duck (Muduli Kaura, 2011). The fourth strategy of Southwest is their aggressive marketing tactics focusing on communicating its real value while making flying fun to customers. Southwest introduced many unique programs such as senior discounts, fun fares, fun packs, ticket-less travel, among others, targeting trips taken instead of miles flown, satisfying two set of passengers: convenience time oriented travelers and price-sensitive travelers (Desai et al, 2012). Southwest Airline’s Operation The process was very efficient, standardized and low-cost, allowing for quick turnaround and low fares, it was based on basic principles such as frequent trips, direct flights, no seats or meals assigned to the passengers, flying only Boeing 737 jets, choosing un-congested airports, and selling tickets through the internet. However, Southwest Airlines made several changes in service in 2007, improved a reservation system, added travelers categories, renovated gates, improved boarding processes and frequent flyer programs, promoted sales and campaigns (Peter Donnelly, 2013). Southwest Airline’s Performance Southwest had more than 45,000 employees by 2011, provided point-to-point, low-fare services in the 72 cities in 37 states in the US. Recorded revenues of more than $15,600 million by the same year, that is an increase of almost 30% over 2010, the net profit was $178 million in 2011, $459 million in 2010 (Southwest Airlines Co. SWOT Analysis, 2012). From 1992 to 2009 Southwest recorded increased revenues of an average of 12% each year with downturns only in 2001 for the terrorist attacks and in the recession of 2008. Southwest earned profits for more than 38 consecutive years (Peter Donnelly, 2013). According to Castro and Arino (2011) the sustained competitive advantage of Southwest makes the firm less vulnerable to economic recessions. From the acquisition of AirTran Holdings in May 2011 for $1. 4 billion, Southwest expects to cover domestic markets like New York, Washington, Boston and Baltimore and international markets like the Caribbean and Mexico. Southwest expect to increase shares from 15% to almost 20% and count 100 million customers per year to 100 destinations in the US and close international airports (Southwest Airlines Co. SWOT Analysis, 2012). According to Mertens and Vowles (2012) low cost airlines allow success when they continue growing in new markets. Southwest Airline’s Competitors Since its origin, Southwest has been competing for lower prices. Its first competitors were Braniff, Continental and Trans Texas (Peter Donnelly, 2013). Southwest now confronts intense competition from major national, regional, foreign, low-cost and ground and rail carriers. The marketing /operational alliances also became its competitors such as Delta Airlines (Delta), which acquired Northwest Airlines in 2008, and United Airlines, which merged with Continental forming United Continental Holdings (UCH) (Southwest Airlines Co. SWOT Analysis, 2012). The Airline Industry in the US The airline industry is expected to experience a strong growth in the coming years even though in the past growth rates suffered from fluctuation. The Federal Aviation Administration (FAA) estimated that the airline passenger travel and the revenue passenger miles will be doubled in the next 20 years, from revenues for little more than $800 billion in 2011 to more than $1,500 trillion by 2032. The FAA also estimates an increase of commercial operations in the airline industry from 746 million in 2013 to 1. 2 billion in 2032 (Southwest Airlines Co. SWOT Analysis, 2012). The global economic downturn in 2008 and 2009 hit the global air freight sector causing demand to fell and operating costs to increase, primarily the fuel and airport fees. The fuels represent one of the major expenses of the air freight sector, in 2011 the price was in $127. 5, about 35% more than 2010, their prices have fluctuated generally due to geopolitical factors that are away from the control of the airline companies. The global air freight sector recovered in 2010 and produced moderate growth of almost 5% in 2011 with about $124,000 million of value of which 35% belongs to America. The estimation is to reach a value of $159,000 million by 2016, which is an increase of almost 28% from 2011 (Southwest Airlines Co. SWOT Analysis, 2012). Airlines are subject to extensive regulatory and legal compliance requirements that result in significant costs for them such as mandates of additional security procedures, increases in the per ticket tax, proposals to address congestion that includes congestion pricing, future regulatory actions for climate change, and aircraft emissions. Such proposals could have a significant negative impact on the airlines operations (Engauce, Hoffman, Busch, 2011). The domestic US airline industry has been intensely competitive since it was deregulated in 1978, and it was characterized by intense rivalry and low profit margins (Cappel Romero, 2003). It has grown dramatically since the end of World War II from 3. 3 billion in revenue passenger miles (RPMs) in 1945 to 130 billion RPMs at the beginning of the deregulation, by the mid 1970s, and reached the 330 billion RPMs after a decade of deregulation. Newer carriers with lower cost structures appear in this sector in 1980s to compete head-on with the established airlines, causing several bankruptcies followed by a wave of consolidation with the fittest carriers surviving (US Airlines Industry, 2011). Rivalry, Magnify for Several Factors Routes, airports, and hubs in high traffic cities with a high demand for air travel, allowed for a variety or carriers, leading to an intense rivalry. Other factors causative of rivalry are high fixed costs such as cost of planes, fuel, pilots, government regulation, and high-tech computer systems, excess capacity on routes which allow to price wars to attract customers at low costs increase rivalry, the low differentiation among airlines and switching costs also magnify rivalry, and internet pricing has also increased rivalry due to the price readily available for comparison (US Airlines Industry, 2011). Treat of Entry: Disappearing from the Radar Screen By 1982 deregulation allowed for the entry of 43 airlines into the sector adding to the 22 already established. However, by 1993 several of them where consolidated into major airline companies, others ended in bankruptcy or simply disappeared from the radar screen, reducing the number to only eight carriers (Ramamurti Sarathy, 1997). There are no significant barriers to entry into the domestic airline industry, and the existing barriers could be outsourced, such as aircraft maintenance, food service, ground services, and reservations. Airplanes and the right to use gates could also be leased. The minimum efficient scale was not very high allowing airlines to compete in a few markets, costs were proportional to number of flights and market and price competition, brand identity and reputation were not relevant. Exit costs were not very high either; planes could be easily sold off and gates and landing rights could be sub-leased to other airlines (US Airlines Industry, 2011). Substitutes: Cars, Buses or Trains? Substitutes for the air travel are the use of cars, buses or trains. The importance of buses and trains had a big decrease over the years due to fairly low switching costs issues affecting this decrease are the route, the reason for travel and the kind of customer. A business trip might encourage flying, while family vacation may inspire driving. Vacation travelers are more price-sensitive than business travelers; utilizing substitutes allow them to consider opportunity costs (Desai at al, 2012). Not travelling at all could be another substitute to air travel, WebEx, NetMeeting, video-conferencing facilitates remote virtual communication in several business (US Airlines Industry, 2011). The use of web technology can also motivate families not to travel in some cases like ordering furniture or cars of specific characteristics. Supplier Power: Low, Moderate or High Supplier power in the airline industry could be low, moderate or high. Employee power varies according to type and if they are unionized. Pilots have low power due to other pilot’s availability, airplane manufactures have high power due to large costs on switching planes, and this power is low for airlines purchasing second-hand aircrafts (Desai at al, 2012). Airplane manufactures could also have low power due to leasing airplanes from the airlines. The aviation fuel is also an input in the airline industry, its prices are determined by market forces and geo-political factors, power may vary due to these forces. The Variability of Buyer Power The buyer power varies based on the options available to them and the origin-destination city pair. The market dominated by one or two airlines tends to overcharge customers, reducing the buyer power; in contrast, routes with multiple airlines offer competitive prices, increasing the buyer power. However, the overall airline industry is characterized by significant buyer power stemming from the intense price competition among airlines (US Airlines Industry, 2011). Southwest Airline’s SWOT Analysis Southwest’s Internal Analysis: Flying High The point-to-point service is a strength force for Southwest, differentiating it from other US airlines. By 2011, the company served almost 480 non-stop city pairs, 19 more than 2010, using less congested airports than other airlines. This strength allowed for the company to use high asset utilization, enabling on time performance and increased revenues (Southwest Airlines Co. SWOT Analysis, 2012). The point-to-point strength force is related to Southwest’s first strategy ‘keep it cheap and keep it simple’. A strong fleet operation is a strength force for Southwest; it is the base to complement its strong route network. In 2010, Southwest operated a fleet of almost 550 Boeing 737s and submitted orders for 88 more between 2011 and 2016 with options of 37 aircraft in 2013-2017 and 98 purchase rights by 2021. With this fleet based on one type of aircraft, the company is able to simplify scheduling, maintenance, flight operations, and training activities gaining a competitive advantage over its peers (DATAMONITOR: Southwest Airlines Co. , 2011). The fleet operation strength force is related to Southwest’s second strategy ‘to offer low fares to its customers’. Increasing cash flow from operations strengthens Southwest providing stability and allowing further grow. In 2010 the cash flow from operation increased more than 50% from the previous year (DATAMONITOR: Southwest Airlines Co. 2011). However, the purchasing of new equipment could decrease its cash flow in the short and long term. Based on Southwest’s strategy and culture, the company has other strengths such as strong culture, strong customer/employee focus, low turnover, low debt, strong leadership, strong web reservation system, and well respected and distinctive marketing allowing an increase in its reven ues and creating customer loyalty. Class action lawsuits, some of them due to acquisition of AirTran in 2010, are a weakness for the Southwest. Results of these lawsuits may have an adverse impact on Southwest’s financial operation or cash flow (DATAMONITOR: Southwest Airlines Co. , 2011). Impact of lawsuits could be offset with positive financial results of the acquisition of AirTran. Dependent on a single aircraft and engine supplier such as the Boeing is a weakness for Southwest. Any fails on additional parts or any regulatory issue may also adversely impact its operation (DATAMONITOR: Southwest Airlines Co. , 2011). However, the use of a single aircraft reduces costs and trainings, depending on a single aircraft also could be strength for Southwest. Heavy dependence on passenger revenues is another weakness for Southwest Airlines. In 2011 the company’s total revenues from freight operations was below one percent, while the passenger sector became almost 95% of its total revenues. This dependence increases the risks of operation for high prices in fuels (Southwest Airlines Co. SWOT Analysis, 2012). On the other hand, passenger revenues have maintained positive profits for Southwest’s operation. Southwest’s External Analysis: Flying Overseas The analysis of the Airline Industry in the US reflected big opportunities for Southwest, such as opportunity for growth in air passenger travel in the US, the growth in global air freight market, and the growth for commercial operations. These opportunities will allow Southwest to a sustain growth in the companys key performance. Another opportunity for Southwest is market expansion through the acquisition of AirTran Holdings, expansion and diversification will provide Southwest growth opportunity in the short and long term. The intense competition for industry consolidation is a treat for Southwest. The increased competition in these international markets, majorly due to consolidation in the airline industry, might affect Southwest’s results of its operation. The presence of low-cost carriers with substantial price discounting has diminished the ability of the network carriers, particularly Southwest, to maintain sufficient pricing structures in domestic markets to gain profits (Southwest Airlines Co. SWOT Analysis, 2012). Increasing fuel prices are treats for Southwest. Jet fuel and oil consumed are the largest expenses for Southwest, representing about 71% of its operating expenses. Southwest cannot control or predict the fuel price, thus significant changes in fuel prices may have a considerable effect on the companys result of operation and financial condition (DATAMONITOR: Southwest Airlines Co. , 2011). Severe regulation from the government or from other countries is a threat to Southwest, those who impose regulations or sales restrictions with significant cost for the company result in an increase of its operating costs and affect its financial operation (Southwest Airlines Co. SWOT Analysis, 2012). Delta Airlines, Inc. SWOT Analysis The strategic merger with Northwest Airlines, the international alliances, the strong brand and consistent top-line growth count as strengths for Delta. New mergers and Alliances allowed Delta to increase flight frequencies and improve customer service, thus gaining a competitive advantage over other competitors. Strong brand image and global presence positioned the company as one of the largest airlines in the world dominating the market with more than 300 destinations in almost 60 countries and a fleet of 775 aircraft. Delta’s consistent top-line growth provides financial stability to the company (Delta Air Lines, Inc. SWOT Analysis, 2012). These strengths help Delta to offset its weakness such as legal contingencies in the recent past which may impact its brand image and increase its cost structure; and substantial indebtedness, with a long-term debt of $11,233 million in 2011 may limit their financial and operating activities (Delta Air Lines, Inc. SWOT Analysis, 2012). Delta also has the opportunity for growth in air passenger travel in the US and to capitalize in the growing global air freight industry due to the growing market auger. Open skies agreements between the US and many other countries are additional opportunities for Delta to increase its top line growth in newer markets, like Brazil, in short and medium term (Delta Air Lines, Inc. SWOT Analysis, 2012). Intense competition, increasing fuel costs and extensive government regulation are threats for Delta. Delta faces high competition with respects to routes, services, and products, among others. Delta competes not only with smaller to medium-sized markets or low-cost carriers like Southwest and JetBlue, Delta also competes with foreign carriers and international alliances. In addition, the increase in global and regional oil prices exposes the company to extreme fluctuations in earnings with adverse consequences on its growth initiatives. Finally, Delta has to comply with government regulations that may increases its operating costs. (Delta Air Lines, Inc. SWOT Analysis, 2012). United Continental Holding, Inc. SWOT Analysis UCH is one of the largest air carriers in the world, operating in North America. UCH employed about 87,000 people in 2011. By the same year UCH had about $37. 1 million in revenues, almost 60% more than in 2010 (United Continental Holdings, Inc. SWOT Analysis, 2012). Extensive operational network and strong alliances are strengths forces in UCH. In 2011 UCH carried almost 142 million passengers, operating in US, Asia-Pacific, Europe, Middle East, Africa, and Latin America with more than 5,000 flights daily to about 370 US and international destinations. Strong alliances with several international airlines enhanced travel options for customers, earning a competitive advantage over its rivals (United Continental Holdings, Inc. SWOT Analysis, 2012). However, significant long term debt is a weakness for UCH. Long term debt was almost $10,500 million in 2011, and $928 million debt under capital leases. The long term debt along with a decrease of almost 23% in cash from 2010 to 2011, places UCH to competitive disadvantage position over its competitors who have better access to capital resources and restricted the availability of future investments and payment obligations of UCH (United Continental Holdings, Inc. SWOT Analysis, 2012). UCH has the opportunity for growth in air passenger travel in the US and in growing global air freight industry, similar to Southwest and Delta Airlines. UCH also has the opportunity for the recovery of global tourism. According to the United Nations World Tourism Organization (UNWTO) international tourism is expected to grow from 2012 at a slower rate through improved economic conditions worldwide. Arrivals are expected to increase by 3% to 4% reaching the historic one billion mark by the initial year 2013. Continued growth of worldwide tourism is projected to increase the number of passengers for UCH. It will allow for topping line growth in the short and medium term (United Continental Holdings, Inc. SWOT Analysis, 2012). On the other hand, the increase in aircraft fuel costs, stringent governmental regulation and intense competition are threats for UCH. The fuel costs constituted 36% of the company’s total expenses in 2011 from 31% in 2010. In addition, the UCH incurs in substantial costs in maintaining its current certifications and complying with the laws, rules and regulations affecting its margins. Finally, UCH has to compete with domestic and international competitors such as Airlines Holdings, JetBlue Airways, Southwest Airlines, Air France-KLM, and Turkish Airlines, among others. Increase in fuel costs, in government regulations and intense competition could lead to price wars and negatively impact the company’s operations affecting its margins and profitability (United Continental Holdings, Inc. SWOT Analysis, 2012). Spirit Airline’s SWOT Analysis: Fly With Spirit Spirit Airlines (Spirit) is a low-cost carrier operating a single-class fleet of A320 aircraft with faster turnarounds, short service to customers and a la carte pricing. Spirit uses two airports for its activity located in Hollywood and Detroit. Spirit operates in north- south network, focusing strongly in services to Florida, the Caribbean and Latin America in holiday times (Spirit Airlines, n. d). Major strengths for Spirit are affordable prices, high category, availability of seats types, and reward programs; these strengths help to improve its operation and allow for profits, however, Spirit has to confront several weaknesses, the company does not have customer entertainment, has hidden fees like baggage fees that are unknown to the customer, do not offer food service and their destinations are limited as well as lack of employee training (Lara, 2012). Lack of entertainment to customers could affect customer demands especially for the service used in holidays or vacations, and may affect its operation and profitability. Based on its weaknesses, Spirit has opportunities to improve in technology to cover more destinations, to offer customer entertainment, and to reduce flight time. Spirit also could offer non-stop flights and improve in training to employees. One of the major threats that Spirit has to confront is the increase of gas prices or gas shortages. Conclusions The Industry analysis reveal that Southwest has been successful in the US airline industry in distinguishing itself from other players by offering to its customers a differentiate product. Through their low cost, fun and simple service with no frills, with its loyal customer base, its unique customer service, and its employee’s loyalty, Southwest created a product different from other competitors. For all these characteristics Southwest gained sustain profitability for more than thirty eight consecutive years in this competitive industry. The SWOT analysis shows that it is difficult to imitate Southwest Airline’s low cost strategy, competitors may incur big losses in trying to eliminate frills, or by using only one kind of fuel efficient jets, when they have international long trip flights that demand full meals and big planes. On the other hand, it will be difficult for Southwest to imitate an international airline. That would require bigger planes, incurring high costs in re-fuelling and meals would also increase, as well as turnaround times; imitate would go against its low fare and simple strategy.

Service Marketing and QR Code

Question: Discuss about the Service Marketing and QR Code. Answer: Introduction QR code is the short form for Quick Response Code, which is a two dimensional bar code that are presented in the form of series of squares within squares. These codes capture the info in both vertical and horizontal manner so that there can be captured a large amount of data. These codes ate scanned with cameras for fetching information stored in them. These QR codes have increasing presence in all types of industries whether product or service and has become of one of the most vital elements of the marketing mix and marketing strategy (Ebner, 2008). The following report will help in analyzing the relevance of the QR codes in the consumer decision making process, their presence s marketing opportunity in the service sector and their potential advantages. The report will also highlight that in what way these QR codes affects the consumers perceived risks and the further inventions which can be there similar to QR codes for fetching information by the customers. Stages of Consumer decision making process where QR codes are of particular relevance There are five different stages in the process of the consumer decision making. These five different phases includes the stage first of need recognition, stage second of search for information, stage third of evaluation of alternatives, stage fourth related to purchase-decision and stage fifth for post-purchase evaluation. The QR codes have their particular relevance in the second, third, fourth and fifth stage of the process. It has relevance in the second stage as, in this phase, the potential buyers search for information related to the product they are buying. With the help of QR codes, they can find appropriate information about the product and can analyses whether it is as per their requirements or not. In the third stage i.e. of evaluation of alternatives, it supports customers for comparing the information of the alternatives available for the similar product. By scanning the QR codes of the alternatives, the consumers get to know the appropriate info for the basis of comparison mango two or more products. In the fourth stage, the QR codes help the customers in making the final purchase decision. After analysis of the information, if the info offered by the QR codes solves the enquiries of the customers, then they make their final decision of buying a product or not (Okazaki, Li and Hirose, 2012). Thus it shows that the QR codes have their relevance in the fourth stage also. Lastly in the fifth stage i.e. of post-purchase evaluation, the customers tends to use these QR codes for checking the detailed information as well as for seeking future assistance related to any product such as any software product lime mobile phone. These codes offer the customers with an accurate set of data and information for the customers guidance and support. As per the digital marketing theories, QR codes are a great form of marketing innovation which supports the dynamic consumer trends (Ebner, 2008). Marketing opportunity for QR codes in the services sector There is a vast marketing opportunity for the QR codes in the services sector such as most of the organisations in the present scenario use QR codes for their deferent services offered to the customers whether it is a retail business, heath services, financial services or transport services. In todays time, the customers are extremely web-savvy and have the tendency to switch to other brand whichever offers the best deal to them (Canadi, Hpken and Fuchs, 2011). Therefore, it becomes the need of the companies to incorporate a potential way for retaining their customers and for the same the service organisations take use of the QR codes so that the customers can easily get all the information about the services, and newly launched products and services in one click. Marketing opportunity for QR codes in the financial services can be analyzed as there are several financial organisations which offer the facility of on-the-go banking (Lee, et al., 2010). The banking institutions have their mobile applications which give the customers a direct access to the financial service by scanning the QR codes. The code is generally found at the back of the statement envelopes which are mailed to the individuals who are the credit or debit card account holder (vyasystems, 2013). In the tourism sector also, the QR codes have a vital marketing opportunity as the boarding documents sent by the airlines are linked with the QR code which have direct linkage with eth email or the mobile phone. From there, the QR can be retrieved and at the time of presenting the boarding pass, the tourists are required to carry the QR code so that it can be scanned and all the relevant information can be read. Thus, the QR code acts as the unique link for the tourists flight information (Emek, 2012). In the retail sector, the marketing opportunity for QR codes is by having on the restaurant menus, so that customers can get complete info of the restaurant and the menu. In transport services, the QR codes are there at the back side of the truck, so that it can be tracked. The customer or the buying party can track the location of the trucks as well as it also ensures that the delivery will be at what particular time (FinÃ… ¾gar and Trebar, 2011). Potential advantages of QR codes in the service sector There are several potential advantages of QR codes in the service sector as these QR codes acts as the marketing strategy which helps in prompting the services of the organisation through mobile and email marketing. The QR codes also offers time saving advantage to the companies and the customers as instead of visiting the store, the customers can easily get all the info by just scanning the codes of the particular company through their mobile devices and can gain reliable and desired information. This results in saving of time of both the seller and the consumer. Another advantage of QR codes includes helps connecting with the customers both offline and online, it supports in enhancement of the social media optimizations and the search engine optimization. The QR codes offer increased brand visibility to the companies and extended customer base, it also supports in reducing the huge costs and expenses of advertisements and promotional activities (Coleman, 2010). QR codes affecting consumers perceived risk of products within the services sector The QR codes have their vital significance in affecting the consumers perceived risk of products within the services sector as there are several doubts and negative perceptions the customers have before taking any service from any unknown organisation. But with the help of QR codes, the customers get an assurance of reliability and security. Thus, the risks and the negative perceptions are settled down and the customers buy the services with confidence. As per the consumer perception theory, it is essential that a brand must have its initial perception a good one as the customers have this perception for a very longer period in their minds and thus it affects the future slaves of the service organisations (Narayanan, 2012). Other forms of interactive content or information which can support servicse operations and customer satisfaction in the future In the coming decades, there will be development of several innovative products and technologies that will offer the customers the most reliable and appropriate information regarding the products and service (Chitty, Hughes and D'Alessandro, 2012). For example, there can be development of technologies which also offer the complete production related information to the customers, the usage of raw material so that the customers can be satisfied with the quality of the products. All these information can be surpassed to the customers in the form of component such as QR codes. These can also be in the form of mobile applications, product related ciphers, development and delivery applications etc. Therefore, in the coming times, there will be enhanced development of innovative and technological based components which can support the service operations as we as enhance the satisfaction of the customers. References Canadi, M., Hpken, W. and Fuchs, M., 2010. Application of QR codes in online travel distribution.Information and Communication Technologies in Tourism 2010, pp.137-148. Chitty, W., Hughes, A. and D'Alessandro, S., 2012. Services marketing. Coleman, J., 2011. QR codes: what are they and why should you care?.Kansas Library Association College and University Libraries Section Proceedings,1(1), pp.16-23. Ebner, M., 2008.QR CodeThe Business Card of Tomorrow?. na. Emek, M., 2012. Usage of QR code in tourism industry. FinÃ… ¾gar, L. and Trebar, M., 2011, September. Use of NFC and QR code identification in an electronic ticket system for public transport. InSoftware, Telecommunications and Computer Networks (SoftCOM), 2011 19th International Conference on(pp. 1-6). IEEE. Lee, Y.S., Kim, N.H., Lim, H., Jo, H. and Lee, H.J., 2010, November. Online banking authentication system using mobile-OTP with QR-code. InComputer Sciences and Convergence Information Technology (ICCIT), 2010 5th International Conference on(pp. 644-648). IEEE. Narayanan, A.S., 2012. QR codes and security solutions.International Journal of Computer Science and Telecommunications,3(7), pp.69-71. Okazaki, S., Li, H. and Hirose, M., 2012. Benchmarking the use of QR code in mobile promotion.Journal of Advertising Research,52(1), pp.102-117. Vyasystems, 2013. The Use of QR Codes for Mobile Applications in the Financial Services Industry A QR Code Workshop. Accessed on: 11th April, 2017. Accessed from: https://blog.vyasystems.com/blog/the-use-of-qr-codes-for-mobile-applications-in-the-financial-services-industry-a-qr-code-workshop

Applied Portfolio Management

Question: Discuss about theApplied Portfolio Management. Answer: Introduction Literature Review The report is an assignment on the report methodology at Hyundai. The assignment identifies the automobile company, Hyundai which is one of the leaders in automobile manufacturers. The report then takes into account the report making process of the staff at Hyundai. The reporting requirements are one that caters directly to the needs of the projects that are being created. The project development is one factor that is of utmost importance in Hyundai and as such, monitoring their development is one of the prime factors. The development of the projects is monitored via various reporting techniques that move up a hierarchical ladder where the executive decisions are made. The executive decisions are what drive the company and as such, it is necessary that the report reaches them. The assignment also identifies the method of data collection in software applications for the company and the need for software applications. The assignment then finds out the process through which the report i s made and finally, identifies the escalation decisions of the executives which work for the development of the project. Description of the Organization Hyundai is a South Korean automobile manufacturer and one of the world leaders in the field of automobile manufacturers. The headquarters of the company is located in Seoul, South Korea from where it controls its operations in 193 countries. The company was founded in 1967. In 2012, it became the worlds fifth largest automobile maker. The sales of Hyundai motors in 2012 were 7.12 million in 2012 making it one of the largest automobile manufacturers in the world. The company has more than 75,000 employees worldwide (Antonius, 2003). Hyundai has more than 5000 dealerships and showrooms worldwide. In such a case, Hyundai has the place in the market share that is worth noticing. Maintaining such a huge network worldwide means that the company needs to have an integrated system that analyzes the functioning of all of its units in a wide number of companies. However, the working of the units needs to be assessed by a measure. This is where the idea of managing the data comes in (Berk, 2005 ). The company must have in its framework a data management system that classifies and makes use of its data. The data management system in such a case must be one which has a transparency among all its employees and managers. The system at Hyundai is a hierarchical one where the various employees work according to their positions in order to maintain a balance in the companys functioning. The balance in the data management department is maintained by the employees dedicated to the collection of data doing their bit and reporting it to the higher level managers (Bonham, 2005). The managers at the various levels then take into account the data and work accordingly in a manner that would be in the best interest of the company. The Reporting Requirements for Projects Before any project is begun, there must be an assessment of how well the project will benefit the company. In the case of a company like Hyundai, the assessment of the project is extremely important as it is an industry that is directly related to the market trends and the customer preferences. These factors can be measured via different means but in order to identify the level of success that any project would taste, it is necessary to have a system of data manipulation. The data can then be reported to the managers and the managers can then work in order to utilize that data for the benefit of the company (Brentani, 2004). Now whenever a project begins, there is a project reporting system. The project reporting system is one that is meant for the managers. The process is done by the team dedicated to collecting the data on the project and then they perform the duty of conveying it to the manager who oversees the entire project. The project report usually includes an introduction to the project information and then moves on to describe what the project is intended to achieve and what it has achieved (Bryman and Burgess, 1994). The requirements for the reports at such an executive level is one that takes into account a lot of things and a lot of benchmarks. The achievements of the project are included in the project milestone status and the project summary status. The reporting of the status of the project is done as a roll-up process. The team members dedicated to the data collection are required to create an informal report status that is reported to the team leads (Byrne, 2002). The team leads are then required to make a well-defined graphical data structure of the report and report them to the project manager. The data for the executive level is aggregated via various methods. First and foremost, the report aims at identifying the customer mix and then proceeds to locate the maturity of the project which includes the various benchmarks for the measurement o f the progress. Finally, there is an identification of how well the projects have been received by the target customer base. The Best Option for Reporting Methods and Software Applications The software application in the development of the report of a company is especially important in a company like Hyundai. While handling such a huge amount of data, it is the software that comes to the rescue. The software, however, needs a line of operations. The inclusion of software may mean that the company has a mode to control its operation but that mode also needs a line of operation (Cramer, 2003). In such a case, there are a few methods that are best suited for the reporting methods. Also, the best methods can be identified to create a method that is the best suited for the industry as well as the individual organization. In a software application method, the first and foremost idea to be taken into account is the communication planning. The communication planning is the one factor that needs to be taken into account in order to facilitate the smooth running of the process (Flick et al., 2007). The project must decide on the manner in which the various communications are sup posed to take place which would ensure the proper exchange of the data and other things related to the reports. The second step is to identify the information that is needed in each report of each aspect and then the process should identify the format in which the data is supposed to be gathered. Since software runs on a particular format, it is important to locate the exact format that needs to be followed. The next step in this method would be to locate the sources from which the information and data are to be gathered (Gibson and Brown, 2009). The identification of the information would require the information itself which comes from a source. In such a case, the source of the information needs to be located in order to facilitate the functioning of the process. In the next steps, there should be an identification of who is to be trusted with the responsibility. The software needs a person who is conversant with the running and as such, needs to be handled in a manner which would provide the best data processing. The process can thus be set up where the company is able to process the data in a manner where the things fall into place and help the companies identify its priorities. Quantitative and Qualitative Data that is Required at Executive Level Quantitative and qualitative methods are two of the most well-recognized methods of data collection and processing. The quantitative and qualitative data are what are mostly used by industries to pinpoint the exact strategies that they need to follow. In Hyundai, the quantitative data is used at an executive level to measure the companys productivity. The data can then be used to find out how much the company has been successful in attaining its goals. The company uses the quantitative data to measure the efficiencies of its units in various locations as well as the efficiency of the workforce (Heaton, 2004). The quantitative data uses a fixed idea of what is considered to be desirable in the companys operations. The companys operations are decided to a great extent by the quantitative data that it accumulates. The main feature of this kind of data is that it uses a well-defined scale to track all the procedures. Hyundai, for example, measures the output provided by an individual wor ker against the average output and in such a case, creates an assessment of the worker depending on the overall functioning (Jarrow, 2010). The company then makes changes in the workers function as per his performance. The company also measures the productivities of the individual units in order to measure the level of efficiency of the unit and then proceeds accordingly. The quantitative data required in Hyundai at the executive level is thus the various outputs of the employees and the outputs of the units that are operating for the company (Mulvey, 2004). The qualitative data, on the other hand, is the kind of data that follows an informal structure. Professionals at Hyundai who work for this department observe the human behavior and other factors affecting productivity (Project Portfolio Management, 2011). The main requirements at the executive level for this type of data collection is the data of employee productivity, the conditions of work and other problems faced by the work ers. The quantitative data has the presence of the human element in it which makes it easier to formulate a method that would help in the elimination of the problems and boost the performance of the employees on an individual level. The Reporting Processes The reporting at Hyundai is done by professionals who are trained for the job. The company hires people who have an understanding of the various processes of reporting and also the process of reporting followed by Hyundai. The reporting processes are also carried out by the other employees in the various duties (The standard for portfolio management, 2013). The employees are given the task of reporting to their senior officials until the data reaches to the project managers who work for the development of the project on the basis of the data they receive. The reporting is done by Hyundai every time a new project is planned to be launched. Also, after the project has been completed and the product is on the market, Hyundai goes on to assess the success of the project in the market. The success is again assessed via the reporting process (Richards, 2005). The reporting process includes a number of factors that are monitored in order to monitor the performance in each of the department. Hyundai monitors the customer mix and the internal as well as the external stakeholder percentage. They also monitor the project management maturity. The next step involves calculating the value of the projects. The calculation of the value of the projects is done by the comparison of the various project values against the average value of a project. The company then proceeds to find out the output of each employee in the organization. The reporting process is thus one where the various operational fields of the company are taken into account. The monitoring of each of the individual departments are the factors that are taken into account while creating a report. Escalation Decisions By the Executive The escalation decisions by the executive include taking the matters to a higher authority. Although Hyundai has a well-defined process for the reporting and function of all the aspects of the projects that are undertaken, there is the existence of the escalation decisions by the executive. The reports provide an idea of what to do but sometimes, the matters are out of hand for the immediate officials. In such a case, the matters need to be taken to the higher officials. A team faces many problems and as such, in an organization like Hyundai, there is a need for external intervention from time to time (Smithson, 2003). The projects in the company are formulated by the upper levels and as such, those managerial positions need to be in touch with the proceedings at the lower levels. The proceedings at the lower levels are thus an important factor in deciding the staffing and other factors that affect the well-being of the project. The escalation decisions at Hyundai are conveyed to the staff via the same team that was responsible for the reporting. The report methodology of the company is one which works in direct interaction with the workforce and as such, it is responsible for conveying the executive decisions that the authorities make in an attempt to guarantee a success of the project. References Antonius, R. (2003).Interpreting quantitative data with SPSS. London: Sage Publications. Berk, J. (2005). Five Myths of Active Portfolio Management.The Journal of Portfolio Management, 31(3), pp.27-31. Bonham, S. (2005).IT project portfolio management. Boston: Artech House. Brentani, C. (2004).Portfolio management in practice. Oxford [England]: Burlington, MA. Bryman, A. and Burgess, R. (1994).Analyzing qualitative data. London: Routledge. Byrne, D. (2002).Interpreting quantitative data. London: SAGE. Cramer, D. (2003).Advanced quantitative data analysis. Maidenhead, Berkshire, England: Open University Press. Flick, U., Kvale, S., Angrosino, M., Barbour, R., Banks, M., Gibbs, G. and Rapley, T. (2007).The Sage qualitative research kit. London: SAGE. Gibson, W. and Brown, A. (2009).Working with qualitative data. London: SAGE. Heaton, J. (2004).Reworking qualitative data. London: SAGE. Jarrow, R. (2010). Active Portfolio Management and Positive Alphas: Fact or Fantasy ?.The Journal of Portfolio Management, 36(4), pp.17-22. Mulvey, J. (2004). Applying Optimization Technology to Portfolio Management.The Journal of Portfolio Management, 30(5), pp.162-168. Project Portfolio Management. (2011). Hoboken: John Wiley Sons. Richards, L. (2005).Handling qualitative data. London: SAGE Publications. Smithson, C. (2003).Credit portfolio management. Hoboken, N.J.: John Wiley. The standard for portfolio management. (2013). Newtown Square, Pa: Project Management Institute.