Essay Example | Topics and Well Written Essays - 250 words - 13

Essay Example Names are vital representation of one’s self and therefore, it can be correctly assumed that people would like to have names which can be a catalyst to their personal and professional success. Korwitt’s target market is primarily the segment that strongly believes in nameology. People, who are going through tough times and continuously face obstacles in their personal and professional lives, are also hugely motivated to change their names for a brighter future. Thus, Korwitt’s business is focused towards the people who are superstitious and have strong inclination to embrace non traditional concepts to improve their current situation and resolve dilemma that may be detracting them from success in life. Although Korwitt’s business is unique in its perspective, she nevertheless faces challenges from the people who are into astrology. Some of the products, especially from far-east countries like India and China, which are believed to bring good tidings, are becoming increasingly popular amongst the western population and therefore, they can also be considered as threat to Korwitt’s