Waffle House Pop Culture Icon Essay - 3143 Words

Waffle House: Pop Culture Icon Waffle House remains cemented in pop culture as a place where one can enjoy a meal with friends at any hour. This image of a fun, all night hangout has recently been tarnished by multiple allegations of racism on the part of both customers and employees. Our group feels the best way to combat this negative association between the restaurant and discrimination would be for Waffle House to become positively involved in charities to support historically African American communities. By releasing more information and keeping an open relationship with the media, Waffle House will be able to more effectively contest negative publicity. Waffle House was founded in Avondale Estates, Georgia in 1955 by Joe Rogers,†¦show more content†¦Furthermore, Rogers says Waffle House has positioned itself, not only an all-night establishment serving quality food at low prices, but also as a friend to those customers who need one. Waffle House’s job, Rogers notes, is to â€Å"make people feel better because they ate with us,† (Osinski, 2004) nbsp;nbsp;nbsp;nbsp;nbsp;Waffle House has quickly become a pop culture icon despite the company’s lack of significant public relations campaigns. The corporation uses little advertising and releases few details about its operations to the public. Despite the company’s poor public relations efforts, Waffle House has been featured on Rosie O’Donnell Show, the cover of Hootie amp; The Blowfish’s album, the movies Tin Cup and Crossroads, and was featured in the Ramp;B group 112’s music video. Countless celebrities and public figures such as Faith Hill, Former President George Bush, Reese Witherspoon, Jay-Z, and Billy Bob Thorton have eaten at Waffle House restaurants. nbsp;nbsp;nbsp;nbsp;nbsp;Another facet of the Waffle House’s unique appeal is that it serves as a meeting place for a very diverse clientele. Rogers said â€Å"On any given day, you can have a bank president sitting beside a ditch digger,† (Osinski, 2004). Part of the charm of Waffle House restaurants is this mystery of who could be dining there any time you enter its doors. The atmosphere at theShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesBehavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of Organization Structure 479 v vi BRIEF CONTENTS 4 The Organization System 16 Organizational Culture 511 17 Human Resource Policies and Practices 543 18 Organizational Change and Stress Management 577 Appendix A Research in Organizational Behavior Comprehensive Cases Indexes Glindex 637 663 616 623 Contents Preface xxii 1 1 Read MoreMarketing Mistakes and Successes175322 Words   |  702 PagesBill Gates and Warren Buffett. How did they do it? Starbucks is also a rapidly growing new firm—not as much as Google, but still great—and a credit to founder Howard Schultz’s vision of transforming a prosaic product, coffee, into a gourmet coffee house experience at luxury prices. Boston Beer burst on the microbrewery scene with Samuel Adams beers, higher priced even than most imports. Notwithstanding this—or maybe because of it—Boston Beer became the largest microbrewer. It proved that a small